Jul 25

Here is a sneak peek of our upcoming block print patterns for Spring 2026! Block printing is one of the earliest methods of printing textiles. Hand-carved wooden blocks transfer designs onto cloth via the hands of skilled craftsmen. This is a generational skill, and as such, it is both highly valuab...Read more

Here is a sneak peek of our upcoming block print patterns for Spring 2026! Block printing is one of the earliest methods of printing textiles. Hand-carved wooden blocks transfer designs onto cloth via the hands of skilled craftsmen. This is a generational skill, and as such, it is both highly valuable and steeped in tradition, but also disappearing, as new generations move to other occupations.  Handblock printing is a slow process, each color demanding a different block, and skillfully setting one block on another.  The printing blocks are hand-carved from wood with fantastic botanicals and simple floral and geometric motifs, called Butis. Each print is composed of 5-7 blocks. The dyed fabric is laid over long tables, so it stays flat during the stamping and drying processes. The results are unique, artistic, and have an original quality to them. No two pieces are identical. For April Cornell, most of our block printing is done in the Desert state of Rajasthan, a state known for its crafts and art. We block print both in Jaipur and Barmeer. Barmeer specializes in indigo and plant-based dyes. Jaipur in more colorful prints. You can see this beloved craft throughout our apparel and linens designs, like the Indigo Mori Dress, Lexi Block Print Throw, Quilted Crossbody Bag, and more!

Jul 18

Pataloons for everyday riding! 🏍️ 💕 @lacachecomoxvalley

Jun 4

June is finally here and so is our summer catalog! Check your mailbox for berry sweet styles and some of April’s favorites for the sunshine season.🍓 ☀️   You can request a catalog here or in the footer of our website.💌

May 24

Summer is nearly here! While it may be cold right now, the sunshine is coming soon, I promise! I’m so excited for the warmer weather and have been cleaning my home, setting the table, baking, and sorting through my wardrobe to get ready! Layers of prints and soft fabrics help keep me joyful as the s...Read more

Summer is nearly here! While it may be cold right now, the sunshine is coming soon, I promise! I’m so excited for the warmer weather and have been cleaning my home, setting the table, baking, and sorting through my wardrobe to get ready! Layers of prints and soft fabrics help keep me joyful as the seasons change. I invite you to share in this vibrant welcoming of the summer season and treat yourself or maybe a loved one to something special! Find extra savings in the Attic and up to 40% off current-season styles only through June 1st!* *Some exclusions apply. Prices as marked. Valid from 5/24/2025 through 6/1/2025 at 11:59pm EST. Not valid on previous purchases. April's Attic items are returnable for online credit only.

May 15

Calling all quilt shop owners, pattern designers, quilters, sewing enthusiasts, and anyone who loves beautiful, high-quality fabrics! Join us at the Benartex Virtual Fabric Show for Spring 2025!  Be part of the fun, chat live with designers, and enter to win prizes throughout the session. It’s two a...Read more

Calling all quilt shop owners, pattern designers, quilters, sewing enthusiasts, and anyone who loves beautiful, high-quality fabrics! Join us at the Benartex Virtual Fabric Show for Spring 2025!  Be part of the fun, chat live with designers, and enter to win prizes throughout the session. It’s two afternoons of fabric, creativity, and community with fellow sewing and quilting enthusiasts. Check in on Day 2, May 21st from 2-3:30 pm for April’s panel and an amazing lineup of fellow designers showcasing their fabric collections. We’re excited about bringing these prints to the sewing community, and we can’t wait to share what’s new for Spring 2025 with you!