Dec 5

A wonderful, longtime customer, Aurore Lu, interviewed me at Greene for an article in the Epoch Times, a Chinese newspaper. It's a very sweet article, and I wanted to share it with you: https://buff.ly/vXfwqQH Here is the translated version in English: April Cornell West Hill store La Cache celebra...Read more

A wonderful, longtime customer, Aurore Lu, interviewed me at Greene for an article in the Epoch Times, a Chinese newspaper. It's a very sweet article, and I wanted to share it with you: https://buff.ly/vXfwqQH Here is the translated version in English: April Cornell West Hill store La Cache celebrates its 50th anniversary Half a century of floral themes, aesthetics, and family heritage On November 20th, La Cache, located on Greene Commercial Street in Xishan District, celebrated its 50th anniversary. This store, exclusively selling April Cornell brand home furnishings and apparel, is beloved by local residents. Over the past half-century, with its unique, warm, and natural country style and retro aesthetic, along with its rich and vibrant colors, it has created countless classic, delicate, and lively home furnishings and women's clothing for its customers. Stepping into the store from the bleak streets of Montreal in winter, you're immediately enveloped by a breathtaking array of blooming flowers, vibrant colors, and vintage elements, as if transported to a romantic and warm world. In today's ever-changing fashion trends, this classic beauty warms the hearts of customers drawn to its charm. The shop owner, April Cornell, is also the main designer. When asked about her inspiration, she smiled and said, "Flowers, nature, vintage, embroidery, and fashion elements from the 1920s to the 1980s." The owner's creations embody her own understanding of beautiful things and have won the loyal love of many like-minded souls. I myself am a loyal customer of April Cornell. Since my daughter was three years old, I've frequently shopped for dresses here for myself and my child, sometimes even buying matching mother-daughter outfits. Over the years, the floral patterns and new designs introduced each season have always brought surprises and accompanied my daughter as she grew up. Those dresses we wore have become cherished memories for us. This emotional connection that transcends time is a sentiment shared by many long-time customers. Today, April Cornell is a family business: the two sons manage the day-to-day operations, while the daughter-in-law is involved in design. Together, the family upholds the brand's commitment to natural beauty, vintage style, and handcrafted quality. "Many of our customers are longtime friends who have supported us for many years," the shop owner shared. "We all have similar kind souls and appreciate the same kind of beauty, and that's what connects us." And I didn't leave empty-handed; as always, I bought a top and skirt that I liked. I sincerely hope that April Cornell will bring more warm and artistic works in the future and continue to shine in the Xishan community. Editor in charge: Yi Ke

Dec 1

It's Cyber Monday!!! Have you explored our extra sale-on-sale prices in April's Attic? The Attic is where we keep the discounted styles from previous seasons! Because everything is made in small, limited batches, there are often just a few left. It may take a little hunting, but you can find some i...Read more

It's Cyber Monday!!! Have you explored our extra sale-on-sale prices in April's Attic? The Attic is where we keep the discounted styles from previous seasons! Because everything is made in small, limited batches, there are often just a few left. It may take a little hunting, but you can find some incredible prices and unique pieces- don't forget to use our size & color filters to help you find what you're looking for. Extra markdowns in the Attic end tomorrow at midnight!* *Some exclusions apply. Prices as marked. Valid from 11/21/2025 through 12/2/2025 at 11:59pm EST. Not valid on previous purchases. April's Attic items are returnable for online credit only. 

Nov 30

Deck the halls with delightfully sparkly ornaments & decor! Enjoy expertly crafted baubles for the tree or the mantle, adorned with festive trims and zardozi embroidery. ✨💫 🌟 Only a few more days to get ornaments on sale during our Black Friday Promotion! These are almost gone- so don’t wait!

Nov 22

More fun pictures from our 50th Parties! I had a blast seeing all your wonderful faces, sharing memories, chatting with old friends, and meeting new ones. Thankful for all my wonderful staff who helped make these events happen. I am also especially grateful to all of you, my kindred spirits. Whether...Read more

More fun pictures from our 50th Parties! I had a blast seeing all your wonderful faces, sharing memories, chatting with old friends, and meeting new ones. Thankful for all my wonderful staff who helped make these events happen. I am also especially grateful to all of you, my kindred spirits. Whether or not you were able to join us at the party, I felt the love and support! Thank you for the touching outpouring of such heartwarming stories, taking the time to share, and for the appreciation of this creative world. Happy 50th ⭐

Nov 18

I have heard some really wonderful stories from our longtime customers, especially recently, as we reflect on 50 years in business! It’s so heartwarming to hear that the messages of craftsmanship, love, and art are clearly received by those who seek them. Thank you so much for taking the time to sha...Read more

I have heard some really wonderful stories from our longtime customers, especially recently, as we reflect on 50 years in business! It’s so heartwarming to hear that the messages of craftsmanship, love, and art are clearly received by those who seek them. Thank you so much for taking the time to share these meaningful moments with us- it’s truly inspirational. ❣️ "I would say I'm just about always pleased with April Coronell for 35 years or however long I've been purchasing… One dress that I absolutely loved, there was so much work on that Porcelain dress, if you ever tried to sew anything like that, you'd give up because there was so much detail. Those 20 buttons, there are certain details, certain skills - but this Porcelain dress is absolutely stunning.  I'm very fond of these extra little details that I see. If anyone ever tried to sew anything like that, they'd say this is impossible. Yesterday, when I went out for my 83rd birthday dinner, I wore the Madeira with Haven sweater, I wore it with a fake fur long vest…I am so happy. Thank you!" -Patricia “My late husband discovered you about 30 years ago and bought me a beautiful dress with a lace duster. I so love them and still wear them. I must have a dozen pieces now. I love that your material is of good quality and that many dresses come with a slip or lining, for those of us that grew up with slips. The embroidery speaks to my 70’s teenage soul. Very grateful for the 50 years April Cornell has influenced my life, and I’ve enjoyed her creations. THANK YOU!" -Vicki "I LOVED this email with all the photos of stores, patterns, people, and family. Thank you so much for sharing your journey with your customers. I have been a customer for a very long time. I first fell in love with your fabrics and clothing in my 30s, and at seventy-seven, I am still loving them. I have purchased everything from coats, dresses, sweaters, slips, nightgowns, to tea cosies, quilts, runners, bags, and tablecloths from your collections. I love getting your Catalogues in the mail and/or your emails online. Thank you for being a joyful part of my life journey.” -Heather